Revolutionaries, moonshiners & everything in-between.
The Local Mbassy is a boutique café and kitchen taking an eccentric approach to café dining. I was engaged to brand and develop a destination café that would attract the likes of coffee aficionados and foodies alike.
In an overly saturated market, producing good coffee isn’t enough. It is a formula of artistically plated menu items, specialty roasted coffee, brand culture and ambiance. The objective was to create an embassy for good food and great conversation.
Services: Brand Identity, Strategy, Concept Development, Business Development, Art Direction, Print, Interior. Collaborators: Sid Tapia - Artist, Lunatiques - Installation, Shayben Moussa - Photography Featured in: Bon Appetit, Cafes and Coffee Houses, Eat & Stay, Branding & Spaces Design, Romantic Coffee Time.
Revolutionaries, moonshiners & everything in-between.
Deeply enthused by the Australian prohibition era, we’re taking our hats off to the local moonshiners, revolutionaries and everything in-between. The Local Mbassy is a boutique café and kitchen taking an eccentric approach to café dining. I was engaged by restaurateur Marcus Gorge to brand and develop a destination café that would attract the likes of coffee aficionados and foodies alike. In an overly saturated market, producing good coffee isn’t enough. It is a formula of artistically plated menu items, specialty roasted coffee, brand culture and ambiance. We delved into 1920’s Australia and drew inspiration from all things art, fashion and culture. The objective was to create an embassy for good food and great conversation. The boiler room aesthetic flows through the café space with exposed-pipe fittings, leather bike-pedal stools and a large scale mural of the ambassador greeting customers as they entered the establishment.
Services Brand IdentityConcept DevelopmentMarket AnalysisStrategyArt DirectionInteriorPrint Design Collaborators Sid Tapia - ArtistLunatiques - PhotographyShayben Moussa - Photography
Concept
I delved into 1920’s Australia and drew inspiration from all things art, fashion and culture. From revolutionaries to moonshiners and everything in-between.
Branding
From classical silhouettes to custom made menu’s and letterpressed business cards – a retro-vintage feel that takes you back in time.
Branding
From classical silhouettes to custom made menu’s and letterpressed business cards – a retro-vintage feel that takes you back in time.
Interior
The boiler room aesthetic flows through the café space with exposed-pipe fittings, leather bike-pedal stools and a large scale mural of the ambassador greeting customers as they entered the embassy.
