A new life of better health.
Obesity isn’t just about weight. Being overweight affects everything – how you feel, how you move, how you relate to others. It can increase the risk of many health problems, including heart disease, diabetes and cancer.
Dr Mark Magdy is a Bariatric & Gastrointestinal Surgeon who takes pride in his meticulous eye for detail and his holistic approach to patient care.
I was engaged to design, brand and position Dr Mark Magdy within the field of Bariatrics. We worked closely together to understand his current clientele, obstacles within the medical field and the opportunities in effectively communicating the message at hand.
I created a brand identity that is equally sophisticated, approachable and human by harmonising language and artistic elements in our messaging. A refined logotype, simplified colour palette and intimate photography adds a personal touch to the overall brand.
Services: Brand Identity, Market Research, Brand & Communication Strategy, Art Direction, Print & Website Design. Collaborators: Vera Voishvilo - Illustration, The Contented Copywriter - Copywriting
A new life ofbetter health.
Obesity isn’t just about weight. Being overweight affects everything – how you feel, how you move, how you relate to others. It can increase the risk of many health problems, including heart disease, diabetes and cancer.
Dr Mark Magdy is a Bariatric & Gastrointestinal Surgeon who takes pride in his meticulous eye for detail and his holistic approach to patient care.
I was engaged to design, brand and position Dr Mark Magdy within the field of Bariatrics. We worked closely together to understand his current clientele, obstacles within the medical field and the opportunities in effectively communicating the message at hand.
I created a brand identity that is equally sophisticated, approachable and human by harmonising language and artistic elements in our messaging. A refined logotype, simplified colour palette and intimate photography adds a personal touch to the overall brand.
Services: Brand IdentityMarket ResearchBrand & Communication StrategyArt Direction Print & Website Design Collaborators: Vera Voishvilo - IllustrationThe Contented Copywriter - Copywriting
Print Collateral
Dr Mark Magdy has a hands-on approach when consulting his patients, a series of procedure cards and information booklets have been created to assist both surgeon and patients in choosing the right medical procedure.
Website + Social
I created an online presence that is clean, approachable and personal. An online hub for bariatric information that establishes a dialogue between Dr Mark Magdy and the audience.
