Son of a Baker — A son. A baker. Twenty years learning the craft of old. Then, the son of a baker launches Son of a Baker. The place for Balkan-inspired pastries, should-not-be-legal lattes and an all-round respect for what happens when you pass love and skill from generation to generation.
Services: Brand Identity, Concept Development, Strategy, Art Direction, Brand & Social Media Management.
Collaborators: Michael Wee – Photography
Local Mbassy — In an overly saturated market, producing good coffee isn’t enough. It is a formula of artistically plated menu items, specialty roasted coffee, brand culture, and ambiance. The objective was to create an embassy for good food and great conversation; and a haven for social media influencers.
Services: Marketing, Brand & Social Media Management.
Collaborators: Michael Wee – Photography
Blackwood Pantry — Good times and casual dining with a twist go hand-in-hand at Cronulla’s Blackwood Pantry. When Michelin-trained chef Rob Lechowicz joined forces with Daniel Sorridimi and Paul Pisani, they created Cronulla’s most vibrant destination cafe winning the hearts (and stomachs) of locals and greater Sydney.
Services: Marketing & Social Media Management.
Credit: Charlotte Curd – Photography, Luchetti Krelle – Interior.
Little Bonny’s Rotisserie — A French twist on the classic Aussie chicken shop. The team at Little Bonny’s pay tribute to the former military leader, Napoleon Bonaparte, who had a love-affair for chicken dinners. Lead by executive chef Rob Lechowicz who has honed his skills in France and throughout Europe.
Services: Marketing & Social Media Management.
Credit: Anson Smart – Photography, Luchetti Krelle – Interior.
Salon Tulua — The name Tulua is inspired by the Arabic word tul’iya which means to rise, ascend, or soar into being. I was engaged to brand and develop a boutique salon that reflected Michelle’s Mantra, and that is to celebrate beauty from the inside-out.
Services: Brand Identity, Market Research, Brand & Communication Strategy, Art Direction, Print & Website Design.
Collaborators: Chantelle Kemkemian – Photography
Ateam Logistics — A premium transport company that makes moving things simple. With extensive knowledge in high-end furniture transport, the team has established close relationships with brands that include Versace Home, Roberto Cavalli, Fendi Casa & Coco Republic.
Services: Brand Identity, Art Direction, Print Design, Marketing & Social Media Management.
Collaborators: Shayben Moussa – Photography
Chimichuri — Finding inspiration in a world full of crazy – the hospitality industry has gone mad! What if Salvador Dali was still living amongst us? What if he was your local barista or your deconstructed-dish-eating-hipster that we all know and love? What if Chimihuri was the love-child of both? Located in Chatwood, Sydney; Chimichuri boasts its love for anything that’s out of the ordinary.
Services: Brand Identity, Art Direction, Print Design, Marketing & Social Media Management.
Collaborators: Sid Tapia – Artist, Michael Wee – Photography, Marcus Gorge – Stylist.
Concordia Construction — There’s a saying in construction: measure twice, cut once. It’s about confidence. You do the right preparation and you’ll get the right result. And when it’s time to build, experience matters. Concordia Construction is a specialist commercial, residential, and refurbishment company. I was engaged to create a brand identity for the newly developed business.
Services: Brand Identity, Market Research, Brand & Communication Strategy, Art Direction, Print & Website Design.
Collaborators: Chantelle Kemkemian – Photography